Michael Simpson, is the driving force behind ideas innovation agency Ideas First.

 

Michael refers to the 'long game' when talking about his engagement strategy towards his prospects. The approach centres around developing relationships, building trust and generating brand awareness - over time.

He nurtures his prospects over months, sometimes years, steadily gaining trust, building credibility and enforcing the value of the brand. 

A user of Cloud Dux, Michael, reveals how his approach even enabled him to take a 4-week break from work!

Our favourite quote from this session? It has to be:

“There was one lead who I started talking to in 2019. This was a vice president in a global role for a large multinational. Roll on five years, to 2024, and I finally get a message from a member of his team saying "can we meet"? That one meeting has led to 9 projects."

 

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Connect with Michael on LinkedIn.