Kelli Hansel and Shawn Lindsay - "Embracing Studio Ownership"
Update: 2025-09-15
Description
Kelli Hansel and Shawn Lindsay, owners of Indigo Yoga in Caldwell NJ, talk to J about taking over a studio and reaching for more than just being OK. They discuss the yoga scene in the rural Appalachian Mountains of Kentucky, learning from DVD's and correspondence courses, finding teachers on Instagram, not starting from scratch, adapting to changing habits, filling existing classes vs adding more, business models and teacher-centered policies, small town feels, and prioritizing a shared human experience of connection.
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