DiscoverBísness SchoolKenny Luna: Bringing Caribbean authentic seasonings to U.S. shelves
Kenny Luna: Bringing Caribbean authentic seasonings to U.S. shelves

Kenny Luna: Bringing Caribbean authentic seasonings to U.S. shelves

Update: 2025-09-24
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Description

Loisa co-founder Kenny Luna joins Bísness School’s Ashley Chaparro to share why he left his job in data analysis to launch his own business, how micro-influencers played a key role in Loisa’s early growth, and how a national boycott helped propel the brand into one of the most beloved names in adobo and sofrito.

 

This episode was produced by Miguel Estrada.

It was edited by James Jeffrey.

 

Follow Loisa at @eatloisa

Follow Ashley Chaparro at @ashleychaparro23.


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Kenny Luna: Bringing Caribbean authentic seasonings to U.S. shelves

Kenny Luna: Bringing Caribbean authentic seasonings to U.S. shelves

NBC and Telemundo