Keon Jun Lee on building a brand-tech startup in South Korea — Ep. 80
Update: 2025-06-02
Description
At Korea Pro’s May Seoul Circuit dinner, Keon Jun Lee, founder and CEO of Brandazine, led a candid conversation about the challenges of building a startup in South Korea’s competitive brand-tech landscape. Drawing from personal experience, Lee discussed the hurdles of early-stage growth, the evolution of the creator economy and the realities behind design-driven storytelling.
In this episode, we share the moderated portion of the event.
About the podcast: The Korea Pro Podcast is a weekly 15-minute conversation hosted by Korea Risk Group Executive Director Jeongmin Kim, Editor John Lee and correspondent Joon Ha Park, diving deep into the most pressing stories shaping South Korea — and dissecting the most complicated ones for professionals monitoring ROK politics, diplomacy, culture, society and technology. Uploaded every Friday.
This episode was recorded on Tuesday, May 20, 2025.
Audio edited by Gaby Magnuson
In this episode, we share the moderated portion of the event.
About the podcast: The Korea Pro Podcast is a weekly 15-minute conversation hosted by Korea Risk Group Executive Director Jeongmin Kim, Editor John Lee and correspondent Joon Ha Park, diving deep into the most pressing stories shaping South Korea — and dissecting the most complicated ones for professionals monitoring ROK politics, diplomacy, culture, society and technology. Uploaded every Friday.
This episode was recorded on Tuesday, May 20, 2025.
Audio edited by Gaby Magnuson
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