Kevin Lau | Three essential tenets that instantly improve your customer advocacy plan | Customer Marketing Catch-up

Update: 2022-08-16

Description

Talking points:

The key pillars that define advocacy and customer marketing
The importance of personalization in swag
How to tackle the difficulty of using metrics with relationship-based work like customer advocacy
What are the biggest lessons learned after so many years in the industry.

This podcast was brought to you by Influitive - find out more at influitive.com.

Influitive allows you to build a community of advocates and invite your customers, developers, partners, and employees to complete challenges, referrals, product reviews, social media posts, and more. As they complete these personalized and targeted challenges, they earn points, badges, and levels to redeem professional perks and privileges.

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00:00

Kevin Lau | Three essential tenets that instantly improve your customer advocacy plan | Customer Marketing Catch-up

#box-pro-ellipsis-17614939211710{-webkit-line-clamp:2;}Kevin Lau | Three essential tenets that instantly improve your customer advocacy plan | Customer Marketing Catch-up

Kevin Lau | Three essential tenets that instantly improve your customer advocacy plan | Customer Marketing Catch-up

Kevin Lau | Three essential tenets that instantly improve your customer advocacy plan | Customer Marketing Catch-up