Kickstarter 2.0: Expanding far beyond crowdfunding, with CEO Everette Taylor
Description
It’s no longer just start-ups and indie creators raising funds on Kickstarter. The site is now attracting big brands like L’Oreal looking to directly engage a vibrant community of fans. Kickstarter’s CEO Everette Taylor returns to Rapid Response to open up about the company’s recent evolution — from replacing his leadership team and expanding the platform’s ambitions, to launching a host of tools to win over new users and reengage old ones. Everette also reveals the hidden benefits behind Kickstarter’s four day work week, takes issue with the backlash against corporate DEI, and argues why making progress requires doing things in a new, riskier way.
This episode is brought to you in partnership with Stripe — empowering businesses around the world to make progress.
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