Kids Rule Our World (or At Least Our Economy) w/ the Mattel Future Lab Team | Overpriced JPEGs #68
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4:22 Why Kids Rule the World
9:39 What Are the Biggest Toy Industry Trends?
12:16 Physical v. Digital Toy Metrics
13:25 Extending Toy Life Cycles with "Nostalgia Plays"
16:11 How Mattel Explores the Digital Frontier
18:12 A Digital Transformation for Hot Wheels
21:19 Takeaways from Hot Wheels id
23:46 Playing No Matter the Place
24:52 Playing in Other Realities
25:27 Integrating Web3 and the Metaverse
26:19 What Is the Metaverse From Mattel's Perspective?
29:57 The Benefits of an Open Ecosystem
37:01 Beginning with Barbie (and Hot Wheels)
40:04 Mattel / Future Lab NFT Marketplace
42:56 Planning the Move From Adult Collectors to Kids
Ron Friedman Twitter: https://twitter.com/ronmfriedman
Zak Howie-Brewerton: https://mobile.twitter.com/howiebrewerton
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