Alex Miller was having rapid success with his subscription management platform Hudled when he spotted a nugget of insight in that startup and launched a second, Rechargly.

Like a Marvel movie spinoff, he's now enjoying even more success, as Alex explains on episode 39 of Startup 360.

Cohosts Simon Thomsen and Majella Campbell asked Alex about the lessons and mistakes along the way and how startup No. 2 came about.

"What we discovered [in Hudled] is that accounting firms were managing hundreds of thousands of dollars on behalf of their clients. And in the Hudled dashboard, which was supposed to help them track all of this, they were hiding it," Alex recounts.

"And we just couldn't work out why because it was coming off their credit card, it was their spend, but they didn't consider it as their own."

So so they launched, Rechargly, so accountancy firms can bill clients quickly and correctly for software disbursements - a pain point that, surprisingly, many neglect or get wrong.

Rechargly now delivers the bulk of the revenue and Majella and Simon wanted to know how to spot an opportunity and go all-in.

"It's always tricky, isn't it? Because things were working with Hudled and to take a step back in order to go forward faster is always a really hard decision," Alex explained.

"And when our team sat down and we were evaluating what was in front of us with what we knew versus what we discovered about what could be, it was, it was really challenging at the time."

As well as a great convo with a serial founder who kicked off with a paddleboard importing business with a mate, this week's show discusses the latest from Blackbird-funded New Zealand startup Kiki, now starting out again in London after being shut down in New York, having paid $224,000 in a settlement - 3x the total revenue generated there - with the city over Kiki's illegal operations there.

Also getting Simon riled up are 350 researcher jobs being cut at the national science agency, CSIRO, in the face of flatlined federal funding.

Startup 360 is more founder fund than founder mode. It’s all about finding out what makes people tick and staying human.

Subscribe to the show on Apple, Spotify, and YouTube, and don’t forget to read ⁠StartupDaily.net⁠ for all the ANZ tech news for free!

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