Entrepreneurs see opportunities everywhere—but which ones are actually yours to solve right now? In this solo episode, Aaron breaks down how to beat shiny object syndrome, protect your cashflow, and scale faster by saying “no” more often.

From Warren Buffett’s “say no” philosophy to Jeff Bezos’s one-way vs. two-way doors, and a simple six-filter decision framework, you’ll learn a practical way to decide what to pursue—and what to ignore—so you can build one business fully before chasing the next.

TAKEAWAYS

• Why most businesses fail (cashflow, not demand) and how overcommitment accelerates it
• The “stay in your lane” rule for founders
• Golden rule: don’t add a new line until your current one runs without you for 4+ weeks
• Bezos’s one-way vs. two-way doors: when to experiment vs. when to prove first
• Six filters: Strategic Fit, Reversibility, Resources, Impact vs. Effort, Circle of Competence, Hell-Yes Test

RESOURCES MENTIONED

Atomic Habits — James Clear

FOLLOWS

⁠⁠Oak IQ Investments⁠⁠

⁠Own The Exit⁠

⁠Aaron Investing⁠

CHAPTERS

00:00 – Why Saying “No” Builds Wealth

01:04 – The Hidden Cost of Shiny Objects

02:52 – Buffett, Bezos & The Filters

05:23 – The Golden Rule for Adding Lines

06:48 – Munger, James Clear & Final Focus

KEYWORDS

shiny object syndrome, founder focus, strategic filters, one-way doors, cashflow risk, core competency, Warren Buffett, Jeff Bezos, Charlie Munger, Atomic Habits, entrepreneurship,

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