Klaviyo Data Science Podcast EP 53 | Yahoogle
Description
Welcome to the November episode of the Klaviyo Data Science Podcast for 2024! In years past, November episodes reflected the chaotic Black Friday/Cyber Monday season by examining unique challenges of readiness, scale, and fundamental changes happening with little to no warning, as well as how those challenges were handled; this November is no different.
What happens when two of the largest email platforms make sweeping changes to their spam filters, providing a few short months of notice? Stress, uncertainty, and an opportunity for individuals and organization to rise to the challenge. In this month’s episode, we talk with analysts, engineers, and product managers to discuss Klaviyo’s journey to meet Yahoo and Google’s new Email Delivery Requirements — aka Yahoogle, the colloqial name for a new set of rules that must be followed by email senders to have their emails make it to inboxes and not go straight to the junk bin.
Listen in to hear more about:
- Yahoogle. It’s more than just a funny word!
- The challenges in operating a large-scale email sending system
- Advice and retrospectives about large, cross-functional projects and tight deadlines
For the full show notes, including who's who, see the Medium writeup.
United States
