Knicks' Desperate Pitch to Kawhi: Al Roker & SNL
Update: 2025-12-19
Description
The New York Knicks, once a struggling team, made a desperate attempt to recruit Kawhi Leonard in 2019 with a personalized video featuring Al Roker and SNL cast members. This was part of their history of using unique methods to attract stars, including Wu-Tang Clan for Kevin Durant and The Sopranos actors for LeBron James. However, their recent success through a traditional approach has transformed them into a top team in the Eastern Conference.
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