Korn's 'A.D.I.D.A.S.': Controversy & Commercial Success
Update: 2025-11-28
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A.D.I.D.A.S.: Korns Controversial Hit That Boosted Their Mainstream SuccessKorn, the pioneers of nu metal, released their debut album in 1994, but it wasnt until their second album, Life is Peachy, in 1996, that they gained mainstream traction. Their single A.D.I.D.A.S. became their highest-charting song of the 90s, despite its explicit lyrics and provocative music video featuring the band in lingerie. The band initially wanted to release a more controversial song, but No Place to Hide was chosen as a compromise. A.D.I.D.A.S. climbed to number 22 on the UK singles chart, marking Korns biggest UK hit of the 90s, proving that a little controversy and sex appeal could lead to unexpected commercial success.
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