On this episode of Leaders & Founders, we're bringing you the story of an incredible Swedish-based FoodTech company tackling the huge issue of food waste at food retailers and supermarkets: Whywaste.

Whywaste was founded with the singular vision to eliminate the food waste at food retailers. To do this, they develop software solutions to improve in-store processes for grocery retailers. They launched our first solution, Semafor, in December 2015 and have had amazing success in the proceeding years that followed. Semafor is an advanced date-management solution which helps shop workers accurately record and manage sell-by dates.

Since this initial launch, their portfolio has grown too and now includes solutions for Deli, Bread, Fresh departments and an incredibly powerful back-office analytics tool. Today, their products are being used with stores of all sizes from more than 30 retail chains across 15 markets across the world.

Whywaste have also formed a food waste coalition with two of our previous guests, Karma and OLIO. They aim to tackle the food waste issue at scale and to help provide new opportunities for their friends and partners at all levels of the value chain. True founder and startup grit and passion!

For this episode, we were joined by Kristoffer Hagstedt, Whywaste's CEO & Co-Founder and Ben Holden, Head of International Sales and Marketing.

We hope you enjoy!