DiscoverThought Behind ThingsLAAM CEO: LAAM is NOT a Fashion Brand! | 461 | TBT
LAAM CEO: LAAM is NOT a Fashion Brand! | 461 | TBT

LAAM CEO: LAAM is NOT a Fashion Brand! | 461 | TBT

Update: 2025-10-03
Share

Description

Find out more about Endeavor: https://pakistan.endeavor.org


In this episode of Thought Behind Things, we’re joined by Arif Iqbal, the Co-Founder & CEO of LAAM, a fashion-tech startup transforming how South Asian brands scale globally through technology and logistics.


With a stellar background as an engineering leader at Facebook, Microsoft, Pinterest, and eBay, Arif shares how LAAM is building Pakistan’s Shopify-alternative helping thousands of local brands reach global audiences while solving the #1 reason most Pakistani ecommerce ventures fail: logistics.


We uncover:

  • Why LAAM is not a fashion company, but a tech & logistics company
  • How LAAM enables 48-hour local delivery & 5-day global shipping
  • Why most Pakistani ecommerce startups fail — and how LAAM solves that
  • The $5M+ raised and LAAM’s journey with Endeavor Global
  • How Octane, LAAM’s backend engine, is bypassing Shopify limitations


With the ambition to become Pakistan’s next tech unicorn, Arif shares his long-term vision of turning LAAM into the Amazon of South Asia — and a homegrown global success story.


Socials:

TBT’s Instagram: ⁠⁠⁠⁠⁠https://www.instagram.com/thoughtbehindthings/⁠⁠⁠⁠⁠

TBT’s TikTok: ⁠⁠⁠⁠⁠https://www.tiktok.com/@tbtbymuzamil⁠⁠⁠⁠⁠

TBT’s Facebook: ⁠⁠⁠⁠⁠https://www.facebook.com/thoughtbehindthings⁠⁠⁠⁠⁠

TBT Clips: ⁠⁠⁠⁠⁠https://www.youtube.com/@tbtpodcastclips⁠⁠⁠⁠⁠

Muzamil's Instagram: ⁠⁠⁠⁠⁠https://www.instagram.com/muzamilhasan/⁠⁠⁠⁠⁠

Muzamil's LinkedIn: ⁠⁠⁠⁠⁠https://www.linkedin.com/in/muzamilhasan/⁠⁠⁠⁠⁠

Arif's LinkedIn: ⁠⁠⁠⁠https://www.linkedin.com/in/arifiqbal/

Endeavor's LinkedIn: ⁠⁠⁠⁠⁠https://www.linkedin.com/company/endeavor-pakistan⁠⁠⁠⁠⁠


Credits:

Executive Producer: Syed Muzamil Hasan Zaidi

Associate Producer: Saad Shehryar

Publisher: Talha Shaikh

Editor: Jawad Sajid

Comments 
loading
In Channel
loading
00:00
00:00
1.0x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

Sleep Timer

Off

End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

LAAM CEO: LAAM is NOT a Fashion Brand! | 461 | TBT

LAAM CEO: LAAM is NOT a Fashion Brand! | 461 | TBT

Syed Muzamil Hasan Zaidi