DiscoverThe Lavendaire LifestyleLL 112: Starting a Business & Pressing Reset on the Skincare Industry w/ Liah Yoo
LL 112: Starting a Business & Pressing Reset on the Skincare Industry w/ Liah Yoo

LL 112: Starting a Business & Pressing Reset on the Skincare Industry w/ Liah Yoo

Update: 2019-04-142
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The beauty and skincare industry thrives on "more": buy more products, put more on your skin, and – if they don't work – use them more often. Today's guest is Liah Yoo, a beauty influencer and CEO of KraveBeauty: a skincare brand that sells "less". Through her YouTube channel and business, Liah wants to #PressReset on the skincare industry, promoting transparency, education, and confidence through healthy skin.



Aileen and Liah talk about how KraveBeauty grew from a thirst for skincare knowledge, the importance of a dressing up a brand with your own voice, and what it means to be an effective leader.



→ Show notes & quotes at lavendaire.com/lifestyle-112
Comments (1)

Kim_ Goyo_Han

love you so much 😍

Apr 14th
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LL 112: Starting a Business & Pressing Reset on the Skincare Industry w/ Liah Yoo

LL 112: Starting a Business & Pressing Reset on the Skincare Industry w/ Liah Yoo

Aileen Xu: Lifestyle Design & Personal Growth YouTuber, Blogger, Entrepreneur, Student for Life