Inside Driver Hiring in 2025: A Frank Talk with Bison Transport's Erin Sherman

In this episode of The Lead Pedal Podcast, host Bruce Outridge sits down with Erin Sherman of Bison Transport for a frank and insightful conversation about the state of driver hiring in 2025. From changing recruitment strategies and evolving technology to what today's professional drivers are really looking for in a career, this discussion pulls back the curtain on one of the industry's biggest challenges.

If you're a driver exploring new opportunities, a recruiter adapting to modern demands, or a fleet owner trying to stay ahead, this episode offers practical insight and honest perspective from one of Canada's top carriers.

🎧 Tune in to learn:

How Bison Transport is approaching hiring in 2025
What drivers can do to stand out in a competitive market
How automation, safety, and culture are shaping recruitment

This episode is sponsored by Bison Transport with many opportunities for truck drivers in their fleet across Canada.

At Bison – they put Safety First
Bison's "Right to Decide" Policy gives every Driver their ultimate protection. Drivers make the final decision if it is safe to drive and Bison actively encourages Driver's use of this policy.
  
You can learn more about Bison and the opportunities available at www.bisondriving.com   or call 1-800-527-5781 @BisonTransport #bisontransport

 

This episode is also sponsored by Ontario Truck Driving School has a number of courses to help you be successful when starting a career in transportation from heavy equipment to over the road trucking. You can learn more about starting your career at www.otds.com

 

DriverCheck is a leader in drug and alcohol, cognitive, and workplace testing helping employers have a safe workplace for their staff. Learn how DriverCheck can help you be safe at www.drivercheck.ca

 

About the Podcast

The Lead Pedal Podcast for Truck Drivers helps truck drivers improve their truck driving careers, trucking businesses as owner operators, CDL skills, find trucking jobs, and offer trucking tips. Learn about the trucking benefits and salaries as a professional truck driver through interviews and tips related to the North American Trucking Industry. The Lead Pedal Podcast is a Canadian based trucking podcast focused on trucking in Canada.

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The Lead Pedal Podcast for Truck Drivers talks all things trucking for people in the transportation industry helping them improve their business and careers. Interviews with industry professionals and truck drivers, trucking information, and other features on the industry are meant to be helpful for truck drivers and those in transportation. The Lead Pedal Podcast for Truck Drivers has main episodes released every Monday, Wednesday, and Friday with bonus material on other days. You can learn more about the host and show on our website and make sure to SUBSCRIBE to the show on your favourite podcast platform. www.theleadpedalpodcast.com 

What does The Lead Pedal Podcast mean? The Lead (pronounced - Led) stands for acceleration or fast-track of your career or business. It is a play on words and we certainly are not here promoting speeding in the industry. We are hoping this information will help you become a professional driver faster than if you didn't know about many of these topics.

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