How Sophie Lacoste Revived Fusalp | Luxury Sportswear Comeback Story

From Lacoste Legacy to Fusalp Revival: A Deep Dive into Leadership, Innovation, and Luxury with Podcast host and award winning speaker Michaela Merk Step into the world of luxury, innovation, and leadership with Sophie Lacoste, the visionary entrepreneur behind the remarkable revival of Fusalp, the luxury sportswear brand.

In this exclusive episode of Luxury Leadership Talks, Sophie—granddaughter of the legendary tennis icon René Lacoste—shares her inspiring journey, from inheriting a rich family legacy to transforming a "sleeping beauty" into a global success. 🎙️ What you’ll discover in this episode:

How Sophie’s upbringing with René Lacoste shaped her leadership philosophy.

The secrets behind awakening a dormant luxury brand in a competitive market.

Fusalp's unique blend of technicity, style, and sustainability that sets it apart.

The creation of the first-ever fashion logo and its lasting impact on branding. Insights into collaborating with top ski champions and luxury brands like Chloé and Pucci.

Sophie’s powerful advice on trusting yourself, fostering team collaboration, and leading with joy and audacity.

With milestones like transforming Fusalp from a €5 million to a €60 million business and building a network of 400+ stores worldwide, Sophie’s story is a masterclass in luxury brand innovation, entrepreneurship, and leadership excellence. ✨ Keywords that resonate: luxury leadership, Fusalp revival, René Lacoste legacy, innovation in sportswear, sustainability in fashion, entrepreneurial success, heritage brands, ski champions, Lacoste family history.

📌 Don’t miss this inspiring conversation that blends history, innovation, and modern leadership to redefine luxury for a new era! 🔗 Watch now and join the conversation—share your thoughts in the comments and let us know your key takeaways! #LuxuryLeadership #SophieLacoste #Fusalp #LuxurySportswear #Entrepreneurship #Sustainability #LeadershipExcellence

You can discover more about Michaela Merk, the host of this podcast on LinkedIn: ✔️   / michaelamerkconferencier   Website : www.michaela-merk.com Mail : Michaela.merk@merk-vision.com Books: ✔️ https://michaela-merk.com/shop/

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