On episode 136 of R&B Money, Tank and J Valentine welcome the embodiment of what's next in the music landscape: the incomparable LaRussell. This is a deep dive into the mindset and methods of a true architect. LaRussell isn’t just talking the talk, he's actively shaping the future, one independent move at a time. The moment you press play, prepare to have your preconceptions shattered, because LaRussell operates by a different set of rules – the ones he's written himself. Prepare to be captivated when he explains why he boldly proclaims, “I'm not an artist, I'm an entrepreneur.” This single statement is a key to understanding his whole approach – and it's about to reshape your own perception of what's possible in the modern music industry. They dig into his strategies for brand building, his connection to the community, and exactly how he built a movement from the ground up. It's more than just a success story; it's a blueprint. And he's handing it to you. LaRussell pulls back the curtain on his process for finding, building, and keeping his fanbase authentically, creating relationships that translate into growth, and impact. You’ll hear his direct perspective on how artist can truly succeed by understanding ownership, how to market themselves with intention, and the importance of putting your work first, above all else. He provides insight on taking risks, making unconventional decisions, and believing in your brand - every aspect of it. Prepare yourself for an intellectual download. You’re in for more than just another conversation, this episode is an essential masterclass, where real strategies are laid bare and real ambitions are ignited. They ask some questions, but he’s teaching a new game and redefining all rules. It's your moment to step up your hustle and learn from someone who's not just breaking through, but breaking boundaries.  It’s time to elevate. Tap in, take notes and most of all - listen!

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Tank: @therealtank  

J Valentine: @JValentine

Podcast: @RnbMoneyPodcast

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