Man-made marketing will be dead in the next 10 years. The synthetic revolution is here.

There. We said it — someone had to. But what does that mean for your marketing department?

Throughout the show, Lab-Grown Marketing, Jon Lombardo and Peter Weinberg break down what this synthetic revolution means for the future of marketing with a little help from their AI-powered assistants.

But before you go building your doomsday bunker or unplugging yourself from the Matrix, let us briefly unpack why synthetic isn’t scary — it’s revolutionary (especially when it comes to marketing and segmentation).

- It democratizes access. Think lab-grown diamonds, oil, and rubber — synthetics didn’t make them worse; they made them better and more accessible.

- It improves efficiency. Marketing segmentation research is slow, expensive, and deeply flawed. But synthetic segmentation? It’s smarter, faster, and more accurate.

- It’s the future. Lab-grown segmentation is cheaper, sharper, and built for scale — because great marketing starts with great segmentation.

Not quite convinced? Let’s talk. Lab-Grown Marketing drops every other Monday. Check it out on Apple Podcast, Spotify, or wherever else you get your podcasts. 🎧