DiscoverSustainable GivingLasting Innovation: Why Innovation Without Sustainability Isn't Really Innovation
Lasting Innovation: Why Innovation Without Sustainability Isn't Really Innovation

Lasting Innovation: Why Innovation Without Sustainability Isn't Really Innovation

Update: 2025-06-10
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Is it innovation if it doesn’t have sustainability built in?

That’s the bold question at the heart of this conversation between your host, Dave Raley, and guest Becky Straw, Co-Founder and CEO of The Adventure Project.

Together, they challenge the nonprofit sector’s obsession with short-term wins and one-time donations, and make the case for deeper, more sustainable change. 

Drawing on Becky’s early work with charity: water and her decade-plus leading The Adventure Project, this episode explores how job creation, dignity, and recurring giving can reframe how we approach generosity and build true sustainability.


Key Topics They Cover:

1. Redefining Sustainability in the Nonprofit Sector

  • Why “walking away” should be possible – and desirable – when programs are truly sustainable

  • The failure of water projects without local ownership and ongoing maintenance

2. The Power of Job Creation as a Sustainable Solution

  • The dignity of work vs. the danger of dependency

  • The role of social enterprise and VC-like support models at The Adventure Project

3. Growing Sustainable Giving Through Innovation and Trust

  • Monthly and multi-year giving as long-term impact tools

  • How a women-focused quiz generated $40K in donations and recurring support

4. Experiencing and Modeling the Joy of Generosity

  • Childhood lessons in service and generosity

  • The importance of modeling generosity for the next generation

5. Applying Social Work Principles to Nonprofit Leadership

  • Listening to communities and building with – not for – them
  • Combining empathy with operational excellence Social Work Principles to Nonprofit Leadership

  • Additional Resources:


  • Special thanks to our team at Sustainable Giving: Abigail, Tom, Kirsten, Grace, and Christeen.

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    Lasting Innovation: Why Innovation Without Sustainability Isn't Really Innovation

    Lasting Innovation: Why Innovation Without Sustainability Isn't Really Innovation

    Dave Raley