In this episode, Latika Takes collaborates with The Next America to discuss the key factors determining the race between Donald Trump and Kamala Harris.

James Johnson, founder of JL Partners was chief pollster in Number 10 when Theresa May was Prime Minister. He says this US election is so difficult to poll that many pollsters have given up.

He breaks down how gender, character, strength and foreign policy are deciding votes and reveals insights from the many focus groups he's been conducting about how voters, unfiltered, really feel about the prospect of a woman president, and revisiting the drama of Trumpism.

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