Latinos Power Rising: Why Data, Culture, and Mindset Are Our Economic Superpowers with Marisela Arechiga and Lizette Espinosa
Description
Latinos are no longer an “up-and-coming” community. The numbers tell a different story. By 2050, one in three Americans will be Latino. Today, 78% of new workers entering the labor force are Hispanic, and Latino-owned businesses are growing 10 times faster than white-owned businesses. Bilingualism has become a cultural and business superpower, and the contributions of our community are fueling the economy, culture, and future of the United States. Yet, even with this undeniable growth, representation and opportunity do not always reflect our impact.
In this episode of Amiga, Handle Your Shit, we welcome back our amigas Marisela Arechiga and Lizette Espinoza. Together, we have an honest conversation about what the data means for our future, how to raise bicultural families while honoring immigrant legacies, and why mindset shifts are critical if Latinas want to move from consumers to investors, from employees to entrepreneurs, and from overlooked voices to decision-makers.
Tune in to episode 248 to hear us unpack Hollywood’s gatekeeping and the lack of Latino-led stories, the challenges of raising kids in a consumer-driven, social media-saturated culture, and why education and parenting must push the next generation to think beyond worker-bee mindsets. We also discuss how community, mentorship, and financial literacy can break cycles of fear and scarcity, helping Latinas step fully into their power as leaders, wealth-builders, and cultural changemakers. If you are ready for real talk on how Latinas are shaping America now and what it takes to ensure our future, this conversation will leave you informed, inspired, and motivated to act.
Episode Takeaways
Why speaking Spanish at home is both a cultural connection and a business superpower (03:50 )
The data: Hispanics are projected to account for 78% of net new workers between 2020 and 2030 (07:00 )
Why Hollywood resists Latino-led stories and Marisela’s HGTV pitch experience (12:10 )
The role of decision-makers and gatekeeping in representation (14:00 )
Why thinking like an employee keeps you stuck as an employee (22:00 )
The pressure of social media on today’s Latino youth (24:00 )
“You’re working hard at playing small”: shifting from consumerism to investment (28:20 )
Why masterminds, mentorship, and community are key to breaking fear around money (35:30 )
Connect with Marisela Arechiga:
New Generation Home Improvements Website
New Generation Home Improvements Instagram
Connect with Lizette Espinosa:
Let's Connect!
Book: The AMIGA Way
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