Launching a product can be a daunting task, but with the right guidance and support, it can also be an extremely rewarding experience. As a product-based business owner, you may have a brilliant idea for a product, but bringing it to market can be overwhelming. From coordinating with manufacturers, understanding legalities, building a website, and ensuring product-market fit and profitability… the list of tasks can seem endless.

This week on Marketing Like a Mother, Olivia is talking with The Product Doula herself, Christina Vanacore.

Christina is a Certified Launch and Growth Strategist for product-based business owners and the owner of Agape Professional. She coordinates the logistics for bringing a product to market as well as helps established businesses get their operations in order to get to the next level.

In this episode, Christina shares her expertise on bringing a product to market. She discusses the importance of having a brand that people are aware of and familiar with and the strategies she uses to help business owners achieve their goals. Christina also talks about the benefits of founding member launches, establishing social proof, and scaling strategies for business owners.
Olivia and Christina also discuss:
The steps to take when launching a product
How products fit into the overall customer journey
Understanding product-market fit for digital products
Protecting a physical product with a patent or trademark
Launch strategies for physical and digital products
And more!

Timestamps
07:09 The challenges of bringing a product to market
09:50 Proven strategies that Christina uses to help business owners achieve their goals
10:54 Steps to take when launching a product
11:14 Protecting a physical product with a patent or trademark before launching
11:22 Understanding product-market fit for digital products
12:02 Considering where the product fits in the overall customer journey
14:33 Launching digital products such as templates
15:15 Launching products through events
15:45 The benefits of pre-selling a product launch
16:12 Finding manufacturers and sourcing materials for physical products
18:00 Launch strategies for physical and digital products
18:44 The benefits of having a waitlist for physical products
19:18 Authenticity in marketing and the importance of being real with your audience
21:30 Founding member launches and the benefits of establishing social proof
24:21 Scaling strategies for business owners, including understanding profitability and investing in marketing
27:00 Setting goals and breaking them down into steps to get there
Learn more about Christina here:
https://www.agapeprofessional.com
https://www.facebook.com/theproductdoula
https://www.instagram.com/agapeprofessional