Are you never sure what to post or just find that you are not getting the conversions that you were expecting? You may be a lazy marketer. That doesn’t mean you are not posting at all but may not be posting the right content. Kinsey explores the traps of lazy marketing and gives you the clues to figure out if what you ARE doing is what you NEED to be doing. 

Do not miss these highlights:

01:43 - The difference between mainstream and magnetic marketing

02:38 - Rediscovering the intention of marketing 

05:01 - Falling into the trap of lazy marketing and the opportunity you are missing by doing it

07:41 - Don’t rely on urgency and scarcity to sell. Advertise the problem and solution you can bring, not that your seats are filling up fast.

09:50 - You must make offers in your marketing and use calls to action.

11:10 - Shrugging off the “should I” approach to marketing

12:34 - Talk about your offer but don’t forget to talk about the results that your potential customers can achieve

14:20 - Copying other people’s successful strategies for marketing. How useful is it really for you?

About the Host

Kinsey Machos, Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen and heard online. 

She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women -- because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that. 

As a wife and a mom of three, family takes priority. And having a business that’s ran AROUND her lifestyle is a daily intention of hers. 

https://kinseymachos.com/

Instagram: @kinseymachos

Facebook: @kinsmachos

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