Corporate Social Impact (CSI) is often seen as a cost centre in a business. In this episode, learn why a perspective shift is needed to consider it more as a strategy and innovation partner.

Dr. CJ Meadows, of the SP Jain Global School of Management and The Tiger Center, share four key approaches that can be used to improve a business, develop new initiatives, and create impactful and innovative solutions.

Key Moments:

• 2:03 - Introduction to Dr. CJ Meadows and her work
• 3:09 - Unpacking the bold claim that Corporate Social Impact is more than a cost centre
• 5:01 - Understanding disruption
• 10:30 - Applying design thinking approaches in development work
• 18:42 - How greening can lead to financial savings (Related reading: How to Cool Down a City)
• 23:30 - The Golden Triangle and its origin
• 29:58 - Bringing it all together

Keep in touch and learn more about Dr. CJ Meadows' work through her
LinkedIn,  website, The Innovation & Entrepreneurship Centre, and the Tiger Center.

The Corporate Social Impact Insights series of the Money Meets Mission podcast is part of the AVPN Academy Corporate Social Impact Centre,  which was established in partnership with Johnson & Johnson, Miller Trust and Visa. The center also includes self-paced modules, a library of content, and Learning Circles, which are a monthly series of small group discussions for corporate practitioners. To learn more, visit the AVPN Academy Corporate Social Impact Centre.