DiscoverThe Samuele Tini Show - where business, innovation, and sustainability convergeLeapfrogging Ahead: How African Businesses Are Redefining Success | S.2 E 13
Leapfrogging Ahead: How African Businesses Are Redefining Success | S.2 E 13

Leapfrogging Ahead: How African Businesses Are Redefining Success | S.2 E 13

Update: 2025-07-09
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Building Better Businesses: Lucy Muigai on Africa’s B Corp Movement"


Join host Samuele Tini in an inspiring conversation with Lucy Muigai, CEO of B Lab Africa, as they delve into why Africa is uniquely positioned to lead a global movement of sustainable, purpose-driven business.


Lucy shares her journey from finance to leading the African B Corp movement, highlighting how businesses across the continent are combining profit with purpose. We discuss the groundbreaking changes to the global B Corp standards and what these mean specifically for African enterprises aiming for sustainable impact.


You’ll gain powerful insights into:




  • Why African businesses should adopt the B Corp model now more than ever.




  • Practical examples of successful African B Corps driving environmental and social change.




  • How local sourcing, stakeholder governance, and robust sustainability metrics can transform your business for the better.




If you're passionate about the role of businesses in building a resilient, equitable, and prosperous Africa, don’t miss this transformative episode!

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Leapfrogging Ahead: How African Businesses Are Redefining Success | S.2 E 13

Leapfrogging Ahead: How African Businesses Are Redefining Success | S.2 E 13

Samuele Tini