Legal Grounds | Lida Citroën

Legal Grounds | Lida Citroën

Update: 2022-01-12
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Well listeners, we’re back with full length interviews this week and I’m pretty dang excited to start sharing these conversations we’ve built up over the winter break. 

This week’s episode felt like the perfect way to start off a new year and a new season because at its core, it's a conversation about fresh starts and redemption. 

Lida Citroën is an award winning personal branding and reputation management leader who more than a decade ago founded her own consulting agency, LIDA360, in the midst of a recession.

Not only has she succeeded, she has thrived. And Lida’s story doesn’t stop there.

Shortly after starting her business, she began dedicating her time to helping veterans make the transition from military into the civilian and corporate world. This has culminated in authoring multiple best-selling books and a phenomenal TedTalk

We discuss her early life as the daughter of first generation immigrants, her journey to working with service members, and the complexities of reputation management. 

Enjoy the show


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Legal Grounds | Lida Citroën

Legal Grounds | Lida Citroën

Mike H. Bassett