Leslie Adds a New Product to Her Lineup
On Episode 25 of This is Small Business, Andrea discusses product iteration – more specifically how do you find out when it’s time to offer additional products? First up, President of Hot Taco Inc. Leslie Pierson (who’s running this business for her son who created a card game called Taco vs Burrito when he was 7 years old) walks us through the process of creating a second product and why they decided to launch a second game. Next, CXO and Dean of Rocket Club Academy Aicha Sharif explains how pivoting could help you replicate what worked in your first product while also making sure you create something new for your customers. Join Andrea as she points out all the key takeaways that will help you decide if you’re ready to iterate your product.
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