Often in the world of content marketing, we witness what people did well, what their successes were, their wins, what worked.

But when we only get messages about what worked, it leaves behind the beauty and the lessons learned from what didn’t work and what we would do differently today.

Erica Courdae joins India for a discussion about failure, what they’d do over if they could, and why they’re actively viewing some of these events in a different way.

In this discussion:

• What Erica and India wish they had done sooner
• How fear of failure and self-trust have impacted their decisions
• Why curiosity and willingness to experiment are essential to doing things differently

Connect with India Jackson and Flaunt Your Fire:

• Flaunt Your Fire
• LinkedIn: ​​India Jackson
• Instagram: @FlauntYourFire

Ready to dive deeper?

Knowing and being able to share your values helps you find your right people and guides your business and marketing strategy. A brand statement helps you succinctly bring that message to your marketing, your communications, your social media, and your bio.

Inside The Pause on the Play® Community, Helen Tremethick leads the workshop, Bring It Home: Creating a Brand Statement That Represents You. She’ll share how to get away from elevator pitches and fill-in-the-blanks and how to craft a statement for your business and your brand that expresses your values. This workshop will provide you the tools to express yourself and your values genuinely and articulately, so you connect with the right clients for you.

Community members get access to the evergreen replay of this and all of our other workshops and resources, as well as community discussion, Q&As with Erica and India, office hours, and more.

Learn more at pauseontheplay.com/community

Resources:Listen to Dr. Donny Jackson on failure, listening, and storytelling