Lessons from a AAA Launch Gone Wrong | Bret Robbins | Devoted SpeakEasy Ep38
Description
Bret Robbins, Creative Director behind Dead Space and Call of Duty, joins Devoted SpeakEasy to share the unfiltered truth about creating a brand new AAA IP.
🔗 Check out Brett on LinkedIn: https://www.linkedin.com/in/bret-robbins-a91a3350/
TIMECODES:
0:00 - Intro
0:42 - Get to Know Bret Robbins
2:41 - The Early Days of Dead Space
6:17 - Breaking Through a Crowded Market
20:08 - Creative Role vs Leading a Company
31:08 - What Worked When Scaling a Studio
43:27 - How to Build a Successful New IP
48:16 - AI in Game Development
50:02 - A Success Story
53:01 - Blitz Round: Rapid Fire Q&A!
55:33 - Ending
🎮 What you will learn in this episode
• Why launching a new IP is tougher than ever
• The two things that make or break any game: a clear vision and a battle-tested team
• How timing and market noise buried Immortals of Aveum
• Lessons on early marketing, community building, and showing work in progress
• How tight budgets and real constraints can spark better design
• Remote versus in-studio production and what actually works for creative teams
👉 Subscribe for more SpeakEasy episodes with game industry leaders and visit Devoted Studios to learn how our strike teams help studios ship ambitious games faster. → https://devotedstudios.com/
🔗 Follow Devoted Studios on Social Media:
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💬Discord: https://discord.gg/6x46SWhC
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