Lessons learned from the epic Fortnite Black Hole PR Stunt - Columbus Day 2019
Here we are on Columbus Day 2019 and one of the most popular gaming platforms is reduced down to a black hole. Is is a PR stunt or is it a system-wide failure? If you are planning a PR stunt, what multipliers and contingencies should you have in place? How will your measure the brand reach? Tune in.
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