Ben Tschirgi, spent a decade selling freight before launching Science of Sales to fix what most teams get wrong—cold outreach. Inside: hitting the inbox, writing messages that actually get replies, and out-selling bigger teams without the bloat. No fluff—just tactics that win.

Key Chapters:

(0:00 ) Background and Introduction

(1:29 ) Challenges in Cold Email Outreach

(03:27 ) Transition from Sales to Management

(7:02 ) Starting a New Business

(13:18 ) Social Media and Personal Branding

(21:16 ) Family and Personal Life

(29:12 ) Exploring Custom CRM Solutions

(29:59 ) Small Business vs. Startups

(30:22 ) The Future of SaaS in Freight

(31:44 ) AI's Role in Freight Tech

(34:01 ) Challenges in Scaling a Business

(39:23 ) Hiring and Team Management

(42:27 ) The Evolution of Freight Tech

(45:39 ) AI in Sales and Email Management

(48:14 ) Building a SaaS Tool for Clients

(50:41 ) Mistakes and Lessons Learned

#LetsTalkLogistics #SalesStrategy #FreightTech #ColdEmail #B2BSales