Clay Curran, co-founder of FreshX, joined the pod to talk about solving one of LTL’s hardest problems: reefer. From last mile pilots to a full-on freight brokerage pivot, he breaks down how they landed on a software solution that actually works—giving brokers instant access to reefer capacity across 80+ carriers. No transaction fees. No messy workarounds. Just real rates and real coverage.

Key Chapters:

(0:00 ) Introduction and Background

(2:32 ) Founding FreshX: From Last Mile Delivery to Freight Brokerage

(4:00 ) Challenges in LTL Reefer and the Pivot to Software

(7:11 ) Building and Scaling FreshX

(15:24 ) Technical Insights and Product Development

(22:49 ) Understanding the Role of a Product Manager

(24:40 ) Future Vision for FreshX

(26:46 ) Real-Life Challenges in Cold Chain Logistics

(34:55 ) Dynamic Pricing and Carrier Relationships

(39:16 ) Tech Stack and Business Operations

(41:29 ) Lessons Learned and Final Thoughts

#LetsTalkLogistics #FreightTech #ReeferProblem #FreightFix #BrokerTools