Sam Tibbs, built Trochi.AI to change how rate products work for brokers—giving them real control over their data and a piece of the upside. This episode breaks down why the old model fell apart, how better data shifts the market, and why broker ownership could change everything. A sharp look at where freight tech is heading. Worth the listen.

Key Chapters:

(0:00 ) Introduction and Background

(2:01 ) Mini Conference Announcement

(3:25 ) The Origin of Tro Kai

(4:09 ) Challenges in the Truckload Brokerage Industry

(9:36 ) Sam’s Background and Career Journey

(16:43 ) Starting a Business: First Steps and Challenges

(22:08 ) Building Trust and Collaboration with Brokers

(32:44 ) The Value of Large Customers

(33:57 ) Integration with Factoring Companies

(34:32 ) Challenges with Data Extraction

(35:37 ) The Importance of Broker Data

(37:39 ) Revenue and Market Share

(39:28 ) Building a Sustainable Business

(42:03 ) Future of Load Boards and AI

(57:01 ) Advice for Aspiring Entrepreneurs

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