In this debut episode of The Missing Secret Podcast, John and Kelly explain the science of success. And more specifically the science of leveraging yourself. As you’ll learned in the episode, at 50 John Mitchell wasn’t as successful as he thought he should be. He had been an entrepreneur for 20 years, consistently earning $200,000 – $300,000 a year. But as materialistic as this sounds, John realized that to have The Exceptional Life he always dreamed of, he had to start netting over $1 million a year.

Additionally, he realized he needed a partner in life and had to find the woman of his dreams. But at 50, how to change things? Then a pearl of wisdom came to John. Find the top book in the world on SUCCESS and apply that book literally Word for Word to his life. John then discovered that there is one book that has been read by 150 million people. It’s the top book in the world on success by a factor of 10. That book is Think and Grow Rich.

So John rushes out to buy the book and then reads the book. Then he discovered the problem. The book says there’s a SECRET for success, but the author only reveals half of the secret. Ultimately John buckled down, read the book 20 times over a two month period of time, and figured out the full secret, the missing secret, and a 12 minute a day technique to apply it. Then he started applying it to a new business he started in the reverse mortgage business.

Suddenly his income started doubling and doubling and doubling. To the point where he was making 25 times the 200,000 – $300,000 a year he was making the prior 20 years. John had leveraged himself through science. He was playing the game of life at a higher level. He could do things he couldn’t do before. And he had a level of control over his life beyond what he’d ever experienced before. He became fascinated by the fact that you can take two key scientific principles and so materially impact one’s success and achievement in life.

John ultimately had enough money so he didn’t have to work. He was then asked by the former Chancellor and president at the University of Texas to teach this methodology at the school’s TOP 5 in the country business school. John then taught his 12 minute a day methodology to the athletic director at the University of Texas. Which led to becoming the mental coach for the 18 head coaches at the University of Texas. Along this journey John also taught his 12 minute a day methodology to Kelly Hatfield. Transformed her life as well. Doubled her income and impacted her quality of life big time. Reduced stress, impacted her health, and impacted her marriage.

John talks about how most people are just winging life. They don’t have an actual way of doing life. And therefore they can’t overcome the inherent problem we all face when we open our eyes each morning. We are innately wired for survival. Which causes 70% of our thoughts to be fear-based and we’re reactive rather than proactive on our important agenda. Consider your own morning routine. Are you doing anything to impact your mindset? If you are not, you’re just winging life. Because at the end of the day, the thoughts going on in your head on an ongoing basis to determine both your level of achievement as well as enjoyment of life.

John and Kelly talk about how this 12 minute a day methodology, which is applying the central concept of the top book the world on success to one’s life, gives a person a true superpower. A level of control over yourself beyond what you’ve ever experienced. Because the methodology involves feeding the succinct articulation of your life yourself each day. Exactly the person you want to be, exactly what you want to accomplish, and precisely how you’re can achieve your clearly defined goals. Once you establish that clarity, you put it on the Think It Be It Life GPS template developed by John over 20 years. It allows a person to apply science to their lives to leverage themselves.

Additionally, John has developed an AI algorithm that makes it super simple to customize this methodology to a person’s life. One just has to answer about 50 questions, press a button, and the template is customized to a person’s unique life.

At the end of this podcast, John and Kelly talk about who this podcast is for. It’s for the 2%. John talks about taking his methodology to the top expert in the world on success to see if there was anything similar to it or if there were any flaws to it. This is about five years ago. Darren Hardy said that the dirty little secret of the success and human achievement field is that most people won’t do anything to impact their success. Because more success is merely a preference. That’s 98% of people. This podcast and the methodology is clearly for the 2%. The bottom line is this. Your life is precious. You have one shot at this thing.

If you’re a person who is driven and who you are is playing at your full potential, this podcast and the methodology we will teach you will be life altering. And you’ll have a lot of fun along the way listening to John and Kelly. We make it a point to have fun as we explain how to leverage yourself through science.

About the Hosts:

John Mitchell

John’s story is pretty amazing. After spending 20 years as an entrepreneur, John was 50 years old but wasn’t as successful as he thought he should be. To rectify that, he decided to find the “top book in the world” on SUCCESS and apply that book literally Word for Word to his life. That Book is Think & Grow Rich. The book says there’s a SECRET for success, but the author only gives you half the secret. John figured out the full secret and a 12 minute a day technique to apply it.

When John applied his 12 minute a day technique to his life, he saw his yearly income go to over $5 million a year, after 20 years of $200k - 300k per year. The 25 times increase happened because John LEVERAGED himself by applying science to his life.

His daily technique works because it focuses you ONLY on what moves the needle, triples your discipline, and consistently generates new business ideas every week. This happens because of 3 key aspects of the leveraging process.

John’s technique was profiled on the cover of Time Magazine. He teaches it at the University of Texas’ McCombs School of Business, which is one the TOP 5 business schools in the country. He is also the “mental coach” for the head athletic coaches at the University of Texas as well.

Reach out to John at john@thinkitbeit.com

LinkedIn: https://www.linkedin.com/in/john-mitchell-76483654/

Kelly Hatfield

Kelly Hatfield is an entrepreneur at heart. She believes wholeheartedly in the power of the ripple effect and has built several successful companies aimed at helping others make a greater impact in their businesses and lives.

She has been in the recruiting, HR, and leadership development space for over 25 years and loves serving others. Kelly, along with her amazing business partners and teams, has built four successful businesses aimed at matching exceptional talent with top organizations and developing their leadership. Her work coaching and consulting with companies to develop their leadership teams, design recruiting and retention strategies, AND her work as host of Absolute Advantage podcast (where she talks with successful entrepreneurs, executives, and thought leaders across a variety of industries), give her a unique perspective covering the hiring experience and leadership from all angles.

As a Partner in her most recent venture, Think It Be It, Kelly has made the natural transition into the success and human achievement field, helping entrepreneurs break through to the next level in their businesses. Further expanding the impact she’s making in this world. Truly living into the power of the ripple effect.

Reach out to Kelly at kelly@thinkitbeit.com

LinkedIn: https://www.linkedin.com/in/kelly-hatfield-2a2610a/

Learn more about Think It Be It at https://thinkitbeit.com/

LinkedIn: https://www.linkedin.com/company/think-it-be-it-llc

Facebook: https://www.facebook.com/thinkitbeitcompany

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.

Leave us an Apple Podcasts review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.