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Levi's Forecast: Riding the Y2K Wave to Profit

Levi's Forecast: Riding the Y2K Wave to Profit

Update: 2025-10-09
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Levi's stock is up! Find out how the denim giant is exceeding expectations, fueled by Gen Z's obsession with Y2K fashion and strategic business moves like boosting direct-to-consumer sales and carefully managing inventory. Despite tariff challenges, Levi's is raising profit forecasts thanks to booming demand for wide-leg jeans, especially in Europe and the Americas.

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Levi's Forecast: Riding the Y2K Wave to Profit

Levi's Forecast: Riding the Y2K Wave to Profit