Lexmark’s Innovation Strategy, with Arjan Paulussen, Lexmark
Update: 2024-06-14
Description
This episode sees Arjan and Louella discuss Lexmark’s strategy, sustainability approach, and future expectations as it introduces its own A3 MFP range.
Arjan explains how Lexmark’s market approach focuses on industries where print is still critical to operations. He outlines the company’s diverse customer base, key sector expertise, and how it meets client needs with a combination of direct engagements and channel partner support, leading to high customer retention rates.Louella and Arjan discuss the importance of data-driven insights in sectors such as retail, where Lexmark’s Lexmark Engagement Automation Program (LEAP) is giving retailers the option to deliver hyper-local digital promotions directly on the shop floor.Analytics is a core area of strength for Lexmark, which has one million devices under management by a single global IoT system. Arjan explains how the company leverages this data to drive customer value. On sustainability Arjan talks about the importance of OEMs taking a broad approach, and how channel partners in particular need a story to tell “that goes beyond electricity consumption”. He discusses Lexmark’s focus on device simplicity and ease of maintenance, plus the company’s long heritage of device and cartridge remanufacturing and recycling programmes.
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