Liga MX club Monterrey's U.S strategy - with Xavier Sanchez
Update: 2025-07-18
Description
Xavier Sanchez, the Commercial Director of Liga MX club Monterrey, joins the podcast to discuss his club's strategy in the U.S. market.
Discover how Monterrey has thousands of fans in the USA including some who have little connection to Mexico but have developed a deep passion for the Rayados. Learn how the club connects with these fans throughout the season.
Xavier also gives his thoughts in Leagues Cup, Concacaf Champions Cup and the Club World Cup and how international competition helps boost his club's profile internationally.
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