DiscoverDanny In The ValleyLily.ai’s Purva Gupta: “Why do these shorts make me sad?”
Lily.ai’s Purva Gupta: “Why do these shorts make me sad?”

Lily.ai’s Purva Gupta: “Why do these shorts make me sad?”

Update: 2019-11-22
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The Sunday Times’ tech correspondent Danny Fortson brings on Purva Gupta, founder of Lily.ai, to talk about algorithms of emotion (5:40 ), creating psychographic profiles of shoppers (7:45 ), drawing on 15,000 data points to predict what people want (10:45 ), bring brands out of the dark ages (12:45 ), starting her company (14:45 ), testing her idea (17:45 ), having no technical background (20:15 ), having six different visas (23:00 ), using numbers to replicate emotions (24:15 ), her plan to access new data sources (26:15 ), why social media data is not that attractive (30:55 ), building an immunity to rejection (32:35 ), almost giving up (35:15 ), founder dating (37:25 ), and breaking up (41:25 ), her moment of inspiration (43:30 ), and why she won’t work for some companies (47:30 ).

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Lily.ai’s Purva Gupta: “Why do these shorts make me sad?”

Lily.ai’s Purva Gupta: “Why do these shorts make me sad?”