DiscoverLouder Than Words with John BoniniLindsay Pettingill: Airbnb's 4 Principles For Marketing Experimentation
Lindsay Pettingill: Airbnb's 4 Principles For Marketing Experimentation

Lindsay Pettingill: Airbnb's 4 Principles For Marketing Experimentation

Update: 2017-07-21
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Airbnb runs about 700 experiments in a given week. Here, I chat with data scientist Linsday Pettingill on the culture and principles that allow their team to move so quickly and efficiently, and how others people can transpose these ideas to their own work.

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Lindsay Pettingill: Airbnb's 4 Principles For Marketing Experimentation

Lindsay Pettingill: Airbnb's 4 Principles For Marketing Experimentation

John Bonini