Lindsey Clay’s meta analysis: Thinkbox CEO on modern media, the power of TV and her love of jingles
Description
In this episode, host Ben Norman is joined by Lindsey Clay, CEO of Thinkbox, the UK’s marketing body for commercial TV, and perhaps the industry’s most passionate voice for the power of television advertising. Before joining Thinkbox, Lindsey worked at some of the UK’s leading agencies including McCann Erickson and JWT, and today she continues to shape the industry as a Fellow of the Marketing Society, an Honorary Fellow of the IPA, and a proud member (and former President) of WACL.
Lindsey and Ben discuss the industry’s obsession with technology, why that’s coming at the expense of creativity, and what’s changed in TV in the 20 years since Thinkbox was created, before discussing the problem of gender equality in senior leadership, and what needs to change to get a 50/50 gender split amongst CEOs.
Ben presents Lindsey with some common myths from self-proclaimed tech gurus and TV critics, before Lindsey makes the case to temporarily banish advertising on Meta, why brands need to think before they invest and what would really needs to change to create a level playing field.
Finally, Lindsey has a good old sing-song, Ben reminisces over Chicken Tonight and Linsey regrets pregnant paintballing.
Links discussed in the episode:
Channel 4 – Mirror on Masculinities
Thinkbox – Context Effects
Thinkbox - Nickable Charts
Thinkbox – TV Masters Training
United States
