Liquid Death's Dan Murphy - We Make Entertainment, Not Marketing
Update: 2024-09-04
Description
From tasering the haters, to turning troll comments into songs and giving away a fighter jet, Liquid Death is the world's noisiest, fearless and most disruptive brands.
Their SVP of Marketing - Dan Murphy - was at MAD//Fest. He spoke to Fresh Air's Michaela Hallam about making the maximum impact with restricted budgets, and ripping apart every marketing trope in the name of entertainment.
Listen to Liquid Death's 'Greatest Hates' albums on Spotify here: https://open.spotify.com/album/35MCONvg1s2g8KqgxEEnAw
See omnystudio.com/listener for privacy information.
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