DiscoverThe Commerce Collective PodcastLive from Amazon unBoxed 2025: What's New In Measurement, AI, and Reporting with Amazon Ads' Paula Despins
Live from Amazon unBoxed 2025: What's New In Measurement, AI, and Reporting with Amazon Ads' Paula Despins

Live from Amazon unBoxed 2025: What's New In Measurement, AI, and Reporting with Amazon Ads' Paula Despins

Update: 2025-11-20
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Every brand wants to drive stronger results - and truly understand what’s behind them. In this episode, we’re live from unBoxed at the Partner Content Studio with Paula Despins, VP of Campaign Measurement, Planning, and AMC, for an inside look at Amazon’s latest launches that are transforming campaign development, optimization, and measurement. Amazon's new Ads Agent empowers advertisers to build smarter audiences and campaigns, and democratizes access to AMC insights that further help understand what's driving real growth for your business.

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Live from Amazon unBoxed 2025: What's New In Measurement, AI, and Reporting with Amazon Ads' Paula Despins

Live from Amazon unBoxed 2025: What's New In Measurement, AI, and Reporting with Amazon Ads' Paula Despins