Live from Ecomm Forum Sean Callihan Discusses Commerce's Evolution and AI-Powered Data Optimization
Update: 2025-10-29
Description
Guest: Sean Callihan, Partner Manager at Commerce
Recording Location: E-commerce Forum, Minneapolis
Episode Timestamps
[00:00 - 01:51 ] Introduction and Commerce Rebrand
- Sean's background: 6 years at Commerce, 6 years in agencies
- Why BigCommerce became Commerce
- Three-product strategy: BigCommerce, Feedonomics, Makeswift
[01:51 - 03:51 ] Commerce Product Portfolio
- Feedonomics: Platform-agnostic feed management and data optimization
- Makeswift: Low-code, no-code page builder demonstration
- How products work together or independently
[03:51 - 06:04 ] B2B Strategy and Market Position
- B2B Edition as a company pillar
- Investment in B2B product development and go-to-market teams
- Dedicated B2C and B2B teams serving different markets
[06:04 - 08:10 ] Open SaaS Platform Advantages
- Integration with legacy systems without rip-and-replace
- Importance for B2B distributors and manufacturers
- Extensibility and ecosystem approach
[08:10 - 12:07 ] AI and Agentic Commerce
- Feedonomics as a data platform advantage
- Partnerships with OpenAI and Perplexity
- AI data readiness for merchant discovery
- Product data enrichment from multiple sources
[12:07 - 13:55 ] Makeswift Integration Roadmap
- Replacing native BigCommerce page builder
- Benefits for marketers and developers
- Low-code, no-code functionality
[13:55 - 15:01 ] E-commerce Forum Experience
- Four years attending in person, plus virtual
- Inclusive Midwest ecosystem approach
- Value of partner and merchant connections
Key Topics: Commerce rebrand, B2B ecommerce, AI readiness, data optimization, Feedonomics, Makeswift, open SaaS, product discovery
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