DiscoverFreightCastsLoaded and Rolling | Hybrid Highway - The current state of the industry's Messy Middle with Sustainability and AI
Loaded and Rolling | Hybrid Highway - The current state of the industry's Messy Middle with Sustainability and AI

Loaded and Rolling | Hybrid Highway - The current state of the industry's Messy Middle with Sustainability and AI

Update: 2025-10-07
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Description

In this episode of Loaded and Rolling, we're joined by Dean Marris, Chief Data Science Officer, and Craig Marris, Chief Sustainability Officer at EROAD, to discuss the intersection of sustainability and artificial intelligence in the trucking industry. They explore how fleets can leverage technology to navigate the "messy middle" of transitioning to more sustainable practices while maintaining profitability.


Topics covered in this episode include:




  • Digital Twin Simulation: Learn how fleets can use digital twins to test and de-risk the transition to alternative fuels and electric vehicles before making significant investments.




  • AI for Efficiency: Discover how AI is helping to reduce waste in the supply chain, from minimizing empty miles to preventing food spoilage in reefers.




  • Safety Innovations: Hear about the latest in AI-powered multi-camera systems that are improving driver safety by reducing blind spots and preventing collisions.




  • The Power of Data Sharing: Understand why collaboration and data sharing between carriers, shippers, and OEMs are crucial for achieving industry-wide sustainability and safety goals.


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Loaded and Rolling | Hybrid Highway - The current state of the industry's Messy Middle with Sustainability and AI

Loaded and Rolling | Hybrid Highway - The current state of the industry's Messy Middle with Sustainability and AI

FreightWaves