Local CTV and FAST Services Sales 2024 Outlook with Premion's John Vilade
Description
In this general election year, CTV has become even more important for political and issue campaign media investments. As local inventory has increased and programmatic trading making it easier and more powerful to activate specific audience segments and optimize those buys, CTV is benefiting from significant tailwinds in 2024.
Premion’s head of sales, John Vilade joins BIA’s Leading Local Insights podcast for a discussion about where CTV is headed in 2024. John has a solid sales leadership background in linear, CTV, programmatic, and ad tech with positions at Premion and also with earlier leadership positions at NBCU, Hulu, Discovery Networks, and TRUSTX.
Topics covered include CTV political spending, FAST services and CTV, buyers’ intentions for local CTV in 2024, and audience currency and attribution.
United States
