Locket's social app is picking up steam with Gen Alpha
Update: 2025-11-04
Description
Locket's new feature, Rollcall, is revolutionizing how Gen Alpha shares photos, with over one million photos shared in its first week. Using Apple's Live Activities, Rollcall prompts users to share favorite moments straight from their lock screens, fostering closer connections among friends. Locket's CEO, Matt Moss, notes that Gen Alpha uses Locket as their primary way to stay connected, while older Gen Z users may use it as a side tool. With a subscription model and a loyal young audience, Locket is making a big impact on how the next generation keeps in touch.
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