This episode of The B-Word is all about the c-word...

Context.

We all like to think that humans are predictable and consistent, but when you look closer, we're often anything but.

What can men's underwear teach us about problem solving?

What do dating apps tell us about the importance of context?

And how does time influence human behaviour?

James is joined by Prakash Sharma to learn how context is the key to predicting and influencing human behaviour.