We spoke with Natasha Jones from London headquartered Octopus Ventures about the intersection of climate change and fintech startups, the booming collaboration in climate tech, and the challenges of ESG investing.

In the NatureBacked podcast of Single.Earth, Tarmo Virki talks with investors and entrepreneurs about their vision of the new green world.

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Here are some of the key takeaways from Natasha Jones:

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"The data is really clear - if you can move your pension to a green and sustainable pension, it's 27 times more effective than going vegan, which, as someone who tried to go vegan and failed, it seems a lot easier to just select a green pension provider."

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"I think what's super interesting is now the regulatory push to clamp down on greenwashing. And that's tied to consumer distrust as well. I think in France a survey said 60% of consumers distrust green labelling from banks. I think for our space, that creates a kind of an opportunity."

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"I think the first thing to note ... just a huge amount of collaboration. I think other sectors tend to be a bit more cagey on sharing IP, on collaborating between different stakeholders, from entrepreneurs all the way to policymakers and investors in between. Climate tech is really different in that sense. Everyone's very keen to collaborate to find different solutions. And I think that's what makes it really optimistic space to be in."

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