Low Paying Podcast Advertising Rates: Is it Worth Selling to Your Audience?
Update: 2022-04-21
Description
Are podcast advertising rates worth what it’s doing to your audience growth? In this episode, Tom Hazzard and Tracy Hazzard weigh in on low-paying podcast rates and how it affects podcasters and brands alike. Nowadays, podcasting is the only thing that’s working anymore. Brands need to see the value of podcast ads, and podcasters should get to set the rates for their show with the value they offer. Tom and Tracy explain the benefits of having niche audiences and the difference between reach and conversion. Tune in to learn all about it.
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